Privacy Policy

Privacy Policy

Privacy Policy

Last updated: March 18, 2026

Grace & Lily Charleston operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Grace & Lily Charleston is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

We collect information that identifies or can reasonably be linked to you. We may collect the following categories of personal information:

  • Contact details: Name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Payment card information, transaction details, and payment confirmations.

  • Account information: Username, password, and security questions.

  • Transaction information: Items viewed, cart activity, wishlists, and purchase history.

  • Communications: Information included in customer support inquiries or other messages.

  • Device & Usage information: IP address, browser type, unique identifiers, and how you navigate the Services.

Personal Information Sources

We collect this information:

  1. Directly from you when you create an account or make a purchase.

  2. Automatically through cookies and similar tracking technologies.

  3. From our service providers and third-party partners.

How We Use Your Personal Information

  • Provide and Improve Services: To fulfill orders, process payments, and customize your shopping experience.

  • Marketing and Advertising: To send promotional communications and show you targeted ads based on your interests.

  • Security and Fraud Prevention: To authenticate accounts and detect malicious or fraudulent activity.

  • Communication: To provide customer support and maintain our business relationship.

  • Legal Reasons: To comply with applicable laws and respond to legal processes.

How We Disclose Personal Information

We may share your information with:

  • Shopify and Vendors: Third parties who assist with IT, payments, shipping, and data analytics.

  • Marketing Partners: To provide personalized advertising.

  • Affiliates: Within our corporate group.

  • Legal Authorities: When required by law or to protect our rights and the safety of our users.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes your information to provide and improve the e-commerce platform. Information you submit will be transmitted to Shopify and may be stored in countries other than your own. You can learn more via the Shopify Consumer Privacy Policy.

Security and Retention

While we implement security measures, no system is "perfectly secure." We retain your personal information only as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Right to Access/Know: Request a copy of the data we hold.

  • Right to Delete: Request that we erase your personal information.

  • Right to Correct: Update inaccurate information.

  • Right to Opt-Out: Object to the "sale" or "sharing" of data for targeted advertising.

  • Communication Preferences: Unsubscribe from marketing emails using the link provided in the footer of our emails.

International Transfers

We may transfer and store your information outside of your home country. For transfers out of the EEA or UK, we rely on recognized mechanisms like the European Commission's Standard Contractual Clauses.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

Contact

If you have questions about our privacy practices or wish to exercise your rights, please contact us:

  • Email: info@gracelilycharleston.com